Project Summary

Brief overview, key message and purpose of this graphic (student recruitment, promotional, informational, alumni engagement, Internal communication)

This is an informational poster to direct students to some online links where they can choose which area of English language they would like to improve; reading, writing, speaking, listening, grammar etc and then be directed to websites which can help them. The aim is also to show them that there are now books in the library which students can use to help with their English language and academic English skills

Type of Graphic

i.e a poster, leaflet, social post, print, document template, logo, banner or other

Poster

Project goals

What are the objectives of this graphic? What do you want it to tell viewers when they look at it? Any Call To Action (CTA), i.e apply now, visit the website…

The goals are to inform students that there is help for their English language available, both online and in the library. A “scan the QR code for help” type of message

Is the copy ready?

Please provide the copy for the graphic (with this brief) in a digital format, such as a Word document

No

Target Audience

Who is this graphic aimed at? i.e current students, staff, prospective students, external partners, parents

Aimed at current students

Platforms:

Social media, website, internal screens, paid media, presentations (marketing can advise). Repurposing (marketing can advise)

Just a poster for the moment/social media (linkedin?)

Key message

Main points or messages that need to be communicated. i.e student experience, campus facilities, academic excellence, career pathways. Any required branding, or taglines

Nothing specific, just that help is there online and in the library

Background Information (If applicable):

Context or history relevant to the topic. Must-have points, facts, or statistics

The idea is a QR code which then gives students the option to choose which area of English they would like to improve, they then choose the area and are directed to some links to websites to help them. The categories with links are as follows;

Grammar:

• Grammar | LearnEnglish
• Perfect English Grammar
• Grammar, spelling and punctuation: Developing academic English | Help Centre | The Open University

Listening:

• Lessons Worth Sharing | TED-Ed
• BBC Learning English - 6 Minute English
• elllo.org

Reading:

• Practise English reading skills | LearnEnglish
• BBC Learning English - The Reading Room
• breakingnewsenglish.com

Vocabulary:

• Vocabulary.com - Learn Words - English Dictionary
• Digital Flashcards & Revision Cards for Students | Quizlet
• Cambridge Dictionary | English Dictionary, Translations & Thesaurus

Writing:

• Practise English Writing Skills | LearnEnglish
• Write & Improve with Cambridge
• BBC Learning English - Improve your English skills

Speaking:

• BBC Learning English - Improve your English skills
• Practise English speaking skills | LearnEnglish
• Speak & Improve

Tone

Inspirational, warm, authoritative, youthful.

Inspirational tone, showing that improvements can be made to language skills with help

Design concept

Describe any design ideas you may have. References/examples (links to graphics with a similar look/feel)

A QR code with links to different areas of English is essential, as well as some kind of mention that we now have books available in the library to help

Approval:

Decision-makers. Feedback process (two edit rounds)

Jason Powell

Anything else to add or avoid?

Specific tasks or actions required from the recipients, and budgets.

N/A