Year 1 (Level 3) Modules

During the foundation year, you'll study four core modules:

• Preparing for Success at University (Credits: 40)
• Principles of Business (Credits: 20)
• 21st Century Management (Credits: 20)
• Project-Based learning (Credits: 40)

 Year 2 (Level 4) modules

• The Fundamentals of Marketing (Credits: 30)
• The Digital Business (Credits: 30)
• Branding and Advertising (Credits: 30)
• Website Development and Design (Credits: 30)

Year 3 (Level 5) modules 

• Innovation in Marketing (Credits: 30)
• Marketing Planning Research and Management (Credits: 30)
• Customer Experience and Relationship Management (Credits: 30)
• The Professional Manager and Leadership (Credits: 30)

Year 4 (Level 6) modules

• Marketing and Digital Strategy (Credits: 30)
• The Professional Project (Credits: 30)
• Consumer Behaviour and The Responsible Marketer (Credits: 30)
• The Marketing Consultant (Credits: 30)

Mandatory Requirements

• All applicants regardless of the entry route, academic or non‑academic, are required to attend the Prepare for Foundation (PFF) or Prepare for Degree (PDF) admissions assessment and must successfully complete it and submit the full admissions eligibility requirements documents in order to receive the final offer.
• The PFF or PFD assessment will require participation in a variety of activities which will assess your academic ability, engagement, conduct and/or other components related to the course.
• The applicant should demonstrate a genuine commitment and motivation for higher education study in this subject.

Academic and Advanced Entry Routes

• Applicants with Level 3 or equivalent qualification will be categorised as 'Academic Route' when applicants submit evidence of prior learning to support their application. (More information about level 3 qualifications and equivalent qualifications can be found at www.uca.com)

Note: Not all courses at UKMC offer advanced entry, and so the course title will include if the route is a 'top up' or 'foundation year' 4 year route. If you require clarification please contact admissions, or admissions will make an assessment based on the application documentation provided.

Non-Academic and Mature Student Route

• It is expected that some applicants will be mature students with work experience, who wish to further their career development through higher education study.
• These applicants will be processed through the Prepare for Foundation Day (PFF) for Foundation Route (Level 3) applications, or a Prepare for Degree (PFD) activity for Year One (level 4) or above courses. Other specific entry requirements may apply for Level 4 and above courses, or accredited courses, and listed in the Course Specific Entry Requirements.

Note on Awarding Partners

UKMC work with the Awarding University admissions entry requirements and therefore may be updated from time to time.

Note on Fraud Prevention and Verification of Supporting Documentation

Admissions may request further documentation to confirm eligibility and validity of documents at any stage in compliance with the partners Admissions Policy, Partner  Requirements, Regulatory requirements, UKMC Admissions Policy available on the Policies and Procedures page, or Fraud Prevention and Verification Statement.

The teaching is carried out by qualified lecturers at UK Management College. The UK Management College lecturers are supported by the Awarding University faculty module leaders who will provide academic support.

This is a blended learning course with supportive and structured learning activities on Canvas (Virtual Learning Environment, VLE).The online materials and face-to-face components of the module are integrated into a complimentary learning experience, which is both engaging and relevant, and resources are up to date and tailored with knowledge relevant to the industry and employability skilss needed for gainful employment following studies.

Resouces are accessible online and each  Virtual Learning Environment (VLE) Homepage sets expectations and includes an orientation to help you understand how to successfully navigate the different online components of the module and prepare for the face-to-face meetings. 

The structure of each VLE topic follows a standard Business School layout to ensure consistency and familiarity for students and to help you navigate the different modules you will be studying. 

The VLE Pages are used to present learning inputs and related activities with a narrative flow; content is structured into bite sized inputs and activities, inclusive of any Panopto recorded slides.

The learning material will be contextualised by the UK Management College lecturers to reflect the local and regional context. Students also have formative opportunities for feedback as part of their teaching and learning.

The workshop and activity-based approach to learning enables multiple opportunities for formative feedback and Regular opportunities are built in for formative feedback in class and online. For summative assessments on modules with more than one tutor a marking rubric is used to ensure consistency and you will receive summative feedback via Canvas within four working weeks of submission. Your feedback may be written, oral or audio-visual in nature.

Blended learning lends itself to enquiry-based learning - this puts less emphasis on the lecture method of teaching and more on empowering you to solve problems, evaluate situations, research topics or apply principles, which is more appropriate to business education. Face-to-face sessions are delivered in workshop mode with a set of task-based activities, which draw on the online content, and enable you to practically and critically explore the topic individually and in small groups.

Opportunities are built in for you to collaborate in peer-to-peer learning activities. This could include things such as small groups using a flipped learning approach, small group case study analysis, student-led assessment unpacking, group discussions, student-led seminars and problem-based learning.

The modules are developed with Universal Design in mind, and to meet accessibility standards. At UKMC our Student Success Tutors are also qualified to a level of degree level support. SST's are able to support understanding and learning outside of classes, such as academic skills and engagement activities. 

For summative assessments on modules with more than one tutor a marking rubric is used to ensure consistency and you will receive summative feedback via Canvas in line with University of Wolverhampton's feedback policy. Your feedback may be written, oral or audio-visual in nature. Blended learning lends itself to enquiry-based learning - this puts less emphasis on the lecture method of teaching and more on empowering you to solve problems, evaluate situations, research topics or apply principles, which is more appropriate to business education. Face-to-face sessions are delivered in workshop mode with a set of task-based activities, which draw on the online content, and enable you to practically and critically explore the topic individually and in small groups. Opportunities are built in for you to collaborate in peer-to-peer learning activities

Wellbeing support and resonable adjustments can also be discussed with the Wellbeing or SST teams to understand learning needs during your studies.

Lecturers will also ensure that there are adequate descriptions provided in PowerPoint slides or transcripts where available. 

Case studies, examples and resources are drawn from a wide range of business cultures and contexts representing our diverse and international community.

At UK Management College, in partnership with the University of Wolverhampton a variety of modes of assessment will be used to support and test your learning and progress and to help you develop capabilities that are valued beyond your university studies and into your working life.

Your course may include a variety of assessment activities which includes written examinations (including online examinations, open and closed book examinations, and quizzes) Coursework (for example, essays, reports, portfolios, project proposals and briefs, CVs, poster presentation) Practical (for example, oral and video presentations, laboratory work, performances, practical skills assessment).

The type of assessment you receive is determined by the modules you take. This combination is designed to increase individual knowledge and skills in applying theory and best practices to real – world situations.

In the final year of your undergraduate degree, you are likely to be expected to write an extended piece of work or research, such as a dissertation or a practice-based piece of research or project.

Date and method of feedback is provided in the assessment brief for each module. All feedback on a student's work will be returned electronically. All feedback will be available in one location (i.e., Canvas).

With a strong focus on industry relevance, employability and digital innovation, studying BA (Hons) Digital Marketing Management at UK Management College helps students develop the skills, confidence and practical experience needed to succeed in the fast-paced digital economy.

Students who study with us:

• Develop expertise in digital marketing, social media, content creation, branding and consumer behaviour.
• Gain practical experience using industry-relevant digital marketing tools and platforms.
• Learn how organisations use data, analytics and emerging technologies to drive marketing performance.
• Work on real-world business challenges, campaigns and case studies.
• Build professional, leadership and entrepreneurial skills that prepare them for graduate employment or business ownership.
• Develop future-focused digital skills that are highly valued by employers across all sectors.

A degree studied at UKMC provides graduates with a wide range of career opportunities across the digital, marketing and business sectors. Potential career paths include:

UKMC delivers Digital Marketing Management across four locations, providing students with access to thriving business communities, digital industries and professional opportunities.

Manchester Manchester is one of the UK’s leading digital and creative cities. Home to major organisations such as BBC, The Hut Group and Auto Trader, the city offers students exposure to a dynamic digital economy. Manchester’s growing technology sector and vibrant entrepreneurial ecosystem provide excellent opportunities for networking, internships and graduate employment.

Newcastle upon Tyne Newcastle is recognised as one of the UK’s fastest-growing digital and technology hubs. The city is home to innovative businesses, digital agencies and technology firms, creating exciting opportunities for aspiring digital marketers. Students benefit from access to a thriving business community, a strong start-up culture and excellent graduate employment prospects across marketing, technology and creative industries.

Sunderland Sunderland forms part of the expanding Northeast digital economy and provides students with access to growing technology, creative and business sectors. Close links with Newcastle and Durham create additional opportunities for networking, placements and graduate careers. The region continues to attract investment in digital innovation, making it an exciting place to study and build professional connections.

Derby Derby combines a strong business community with an emerging digital and technology sector. The city is home to organisations operating across manufacturing, professional services, technology and commerce, allowing students to understand how digital marketing supports a wide range of industries. Derby offers an excellent environment for developing practical business and marketing skills.