BA (Hons) Digital Marketing Management with Foundation Year. Digital Marketing Management is an exciting, fast-moving and critical area of business management. In this course, you will acquire a knowledge of contemporary Digital Marketing tools and techniques, including Marketing Strategy, Digital Marketing, search engine and social media marketing, Marketing consultancy, web development and design, search engine optimisation (SEO), big data, branding, sustainability, consumer behaviour, and ethical influence and responsibility.
A practical and practice-based programme, this course will equip you with the agile, reflexive and critical thinking skills which are vital for success in modern organisations. You will develop practical skills in areas such as Digital Marketing, managing Marketing budgets and pricing, and communication skills, the majority of which will be underpinned by real life business engagement.
The course is based around four core pillars of digital business, sustainable business, innovative business and responsible business and you will explore the practical and theoretical aspects of Digital Marketing management through these themes giving you an immersive experience which will result in a thorough understanding of the challenges and opportunities faced by organisations in the 21st century.
Year 1 (Level 3) Modules
During the foundation year, you'll study four core modules:
- Preparing for Success at University (Credits: 40)
- Principles of Business (Credits: 20)
- 21st Century Management (Credits: 20)
- Project-Based learning (Credits: 40)
Year 2 (Level 4) modules
- The Fundamentals of Marketing (Credits: 30)
- The Digital Business (Credits: 30)
- Branding and Advertising (Credits: 30)
- Website Development and Design (Credits: 30)
Year 3 (Level 5) modules
- Innovation in Marketing (Credits: 30)
- Marketing Planning Research and Management (Credits: 30)
- Customer Experience and Relationship Management (Credits: 30)
- The Professional Manager and Leadership (Credits: 30)
Year 4 (Level 6) modules
- Marketing and Digital Strategy (Credits: 30)
- The Professional Project (Credits: 30)
- Consumer Behaviour and The Responsible Marketer (Credits: 30)
- The Marketing Consultant (Credits: 30)
| Qualification type | Grades |
| A Levels | DD |
| BTEC | L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades PPP - BTEC L3 Diploma - grades MP |
| Access | Pass 48 Credits |
| International Baccalaureate | TBC |
| Combinations | A combination of qualifications totalling 64 UCAS points minimum |
At UKMC, our collaboration with the University of Wolverhampton ensures that our course adheres strictly to the academic standards set by the university, especially for the Education Department. We advise potential students to acquaint themselves with the detailed entry requirements set by the university to ensure a smooth admissions process.
It is imperative for Business School aspirants to hold a GCSE mathematics certification, with a minimum grade of C or its equivalent. For a comprehensive breakdown of the entry prerequisites and other relevant details, please visit the University of Wolverhampton's dedicated page.
The UK Management College, in partnership with University of Wolverhampton, offers a balanced teaching methodology for the “BA (Hons) Digital Marketing Management with Foundation Year” course, combining on-campus direct interactions with digital engagement activities.
This is a blended learning course with supportive and structured learning activities on Canvas. The online materials and face-to-face components of the module are integrated into a complimentary learning experience, which is both engaging and relevant, and resources are also accessible online. You are provided with a road map for studying each module in the form of a Homepage on Canvas. Each Canvas Homepage sets expectations and includes an orientation to help you understand how to successfully navigate the differentonline components of the module and prepare for the face-to-face meetings.
The structure of each Canvas topic follows a standard Business School layout to ensure consistency and familiarity for students and to help you navigate the different modules you will be studying. The Canvas Pages are used to present learning inputs and related activities with a narrative flow; content is structured into bitesized inputs and activities, inclusive of any Panopto recorded slides. Each module Canvas page features a balance between interactive activities and short lecture inputs. Regular opportunities are built in for formative feedback in-class and online.
For summative assessments on modules with more than one tutor a marking rubric is used to ensure consistency and you will receive summative feedback via Canvas in line with University of Wolverhampton's feedback policy. Your feedback may be written, oral or audio-visual in nature. Blended learning lends itself to enquiry-based learning - this puts less emphasis on the lecture method of teaching and more on empowering you to solve problems, evaluate situations, research topics or apply principles, which is more appropriate to business education. Face-to-face sessions are delivered in workshop mode with a set of task-based activities, which draw on the online content, and enable you to practically and critically explore the topic individually and in small groups. Opportunities are built in for you to collaborate in peer-to-peer learning activities
This could include things such as small groups using a flipped learning approach, small group case study analysis, student-led assessment unpacking, group discussions, student-led seminars and problem-based learning.
The workshop and activity-based approach to learning enables multiple opportunities for formative feedback and self-diagnosis and testing to be built into the core content for each module, and there will be regular opportunities for you to engage in small group and one-to-one tutorials. Inclusivity The Digital Marketing management modules are developed with Universal Design in mind, and to meet all accessibility standards. For instance, downloadable transcripts will be provided for all the videos - these may be created by Panopto and then edited into a useable text or may be scripted by the author in advance of the recording.
We will also ensure that there are adequate descriptions provided all of graphs, charts, images etc used in PowerPoint slides included in the transcripts. There will also be alternative text for all graphics used in page, and we will ensure that all documents, PDFs etc are formatted to best be used by screen readers.
As part of the course approval process, the course learning outcomes were mapped to each of the modules forming the diet of the programme of study. This process confirmed that all course learning outcomes can be met through successful completion of the modules. This mapping applies to the final award as well as to all of the intermediate awards.
ASSIGNMENTS
At UK Management College, in partnership with the University of Wolverhampton, a variety of modes of assessment will be used to support and test your learning and progress and to help you develop capabilities that are valued beyond your University studies and into your working life. Your course may include a variety of assessment activities.
Written examinations (including online examinations, open and closed book examinations and quizzes) Coursework (for example, essays, reports, portfolios, project proposals and briefs, CVs, poster presentation) Practical (for example, oral and video presentations, laboratory work, performances, practical skills assessment).
In the final year of your undergraduate degree, and at the end of your postgraduate degree, you are likely to be expected to write an extended piece of work or research, such as a dissertation or a practice-based piece of research.
