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Undergraduate Courses

BA (Hons) Digital Marketing Management

The BA (Hons) Digital Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

Course Overview

The BA (Hons) Digital Marketing Management course offers a dynamic and practice-focused exploration of contemporary marketing in an increasingly digital and competitive environment. Students engage with key areas such as digital marketing strategy, social media management, SEO, branding, consumer behaviour, sustainability, and ethical influence, supported by practical activities that mirror real business challenges. 

The programme is built around four core pillars, digital business, sustainable business, innovative business, and responsible business, allowing students to develop agile thinking, creativity, and problem-solving skills essential for modern organisations. Learning is supported through case studies, live projects, online tasks, and interaction with industry speakers, helping students build strong analytical, communication and digital capabilities. 

With opportunities for a one-year placement or internships in the UK or abroad, the course equips graduates for careers in advertising, digital marketing, communications, marketing analytics, branding, and consultancy, ensuring they develop the professional skills valued across the marketing sector.
 

Curriculum

Year 1 (Level 4) Modules

  • The Fundamentals of Marketing (Credits: 30)
  • The Digital Business (Credits: 30)
  • Branding and Advertising (Credits: 30)
  • Website Development and Design (Credits: 30)

Year 2 (Level 5) Modules

  • Innovation in Marketing (Credits: 30)
  • Marketing Planning Research and Management (Credits: 30)
  • Customer Experience and Relationship Management (Credits: 30)
  • The Professional Manager and Leadership (Credits: 30)

Year 3 (Level 6) Modules

  • Marketing and Digital Strategy (Credits: 30)
  • The Professional Project (Credits: 30)
  • Consumer Behaviour and The Responsible Marketer (Credits: 30)
  • The Marketing Consultant (Credits: 30)
Entry Requirements

Entry requirements are subject to regular review. The entry requirements applicable to a particular academic year will be published on the Awarding University website (and externally as appropriate e.g. UCAS)

Entry onto degree programme (Level 4): 
Academic Route
Applicants are expected to have achieved: 
A Levels - grades CCC / BCD;
or BTEC L3 Extended Diploma;
or OCR Cambridge L3 Technical Extended Diploma - grades MMM;
or BTEC L3 Diploma - grades DD;
or Access to HE Diploma (60 credits) of which a minimum of 45 must be at Level 3 (96 UCAS point equivalence, minimum 45 credits at merit) 

Non Academic Route
You will be required to attend and pass a compulsory Prepare For Foundation assessment day where you will take part in a variety of activities which will assess your suitability for the course. 
Applicants must be able to demonstrate, through activities, and written description of their previous experience and study/career goals, or other admissions processes such as interview for the course. The applicant should demonstrate a genuine commitment and motivation for higher education study in this subject. Please see http://wlv.ac.uk/mature for further information.

For Students applying without academic qualifications, applicants must have studied or demonstrate appropriate experiences a minimum of two years post GCSE level. 

Mature Students
It is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through the Awarding University’s standard admission procedures, which may involve an interview as part of the process, or request of other documents such as detailed above. 

UK Management College will conduct any necessary initial interviews and the initial admissions processes to evaluate eligibility.

Please see http://wlv.ac.uk/mature for further information.

Teaching

The teaching is carried out by qualified lecturers at UK Management College. The UK Management College lecturers are supported by the Awarding University faculty module leaders who will provide academic support.

This is a blended learning course with supportive and structured learning activities on Canvas (Virtual Learning Environment, VLE).The online materials and face-to-face components of the module are integrated into a complimentary learning experience, which is both engaging and relevant, and resources are up to date and tailored with knowledge relevant to the industry and employability skilss needed for gainful employment following studies.

Resouces are accessible online and each  Virtual Learning Environment (VLE) Homepage sets expectations and includes an orientation to help you understand how to successfully navigate the different online components of the module and prepare for the face-to-face meetings. 

The structure of each VLE topic follows a standard Business School layout to ensure consistency and familiarity for students and to help you navigate the different modules you will be studying. 

The VLE Pages are used to present learning inputs and related activities with a narrative flow; content is structured into bite sized inputs and activities, inclusive of any Panopto recorded slides.

The learning material will be contextualised by the UK Management College lecturers to reflect the local and regional context. Students also have formative opportunities for feedback as part of their teaching and learning.

The workshop and activity-based approach to learning enables multiple opportunities for formative feedback and Regular opportunities are built in for formative feedback in class and online. For summative assessments on modules with more than one tutor a marking rubric is used to ensure consistency and you will receive summative feedback via Canvas within four working weeks of submission. Your feedback may be written, oral or audio-visual in nature.

Blended learning lends itself to enquiry-based learning - this puts less emphasis on the lecture method of teaching and more on empowering you to solve problems, evaluate situations, research topics or apply principles, which is more appropriate to business education. Face-to-face sessions are delivered in workshop mode with a set of task-based activities, which draw on the online content, and enable you to practically and critically explore the topic individually and in small groups.

Opportunities are built in for you to collaborate in peer-to-peer learning activities. This could include things such as small groups using a flipped learning approach, small group case study analysis, student-led assessment unpacking, group discussions, student-led seminars and problem-based learning.


The modules are developed with Universal Design in mind, and to meet accessibility standards. At UKMC our Student Success Tutors are also qualified to a level of degree level support. SST's are able to support understanding and learning outside of classes, such as academic skills and engagement activities. 

For summative assessments on modules with more than one tutor a marking rubric is used to ensure consistency and you will receive summative feedback via Canvas in line with University of Wolverhampton's feedback policy. Your feedback may be written, oral or audio-visual in nature. Blended learning lends itself to enquiry-based learning - this puts less emphasis on the lecture method of teaching and more on empowering you to solve problems, evaluate situations, research topics or apply principles, which is more appropriate to business education. Face-to-face sessions are delivered in workshop mode with a set of task-based activities, which draw on the online content, and enable you to practically and critically explore the topic individually and in small groups. Opportunities are built in for you to collaborate in peer-to-peer learning activities

Wellbeing support and resonable adjustments can also be discussed with the Wellbeing or SST teams to understand learning needs during your studies.

Lecturers will also ensure that there are adequate descriptions provided in PowerPoint slides or transcripts where available. 

Case studies, examples and resources are drawn from a wide range of business cultures and contexts representing our diverse and international community.

Assessments

At UK Management College, in partnership with the University of Wolverhampton a variety of modes of assessment will be used to support and test your learning and progress and to help you develop capabilities that are valued beyond your university studies and into your working life.

Your course may include a variety of assessment activities which includes written examinations (including online examinations, open and closed book examinations, and quizzes) Coursework (for example, essays, reports, portfolios, project proposals and briefs, CVs, poster presentation) Practical (for example, oral and video presentations, laboratory work, performances, practical skills assessment).

The type of assessment you receive is determined by the modules you take. This combination is designed to increase individual knowledge and skills in applying theory and best practices to real – world situations.

In the final year of your undergraduate degree, you are likely to be expected to write an extended piece of work or research, such as a dissertation or a practice-based piece of research or project.

Date and method of feedback is provided in the assessment brief for each module. All feedback on a student's work will be returned electronically. All feedback will be available in one location (i.e., Canvas).

£9,250/Year

Level: Undergraduate
Awarding body: University of Wolverhampton
Duration: 3 Years
Mode of study: Full Time
Delivery: Weekdays, Weekend, Evening
Intakes: September
Campus: Manchester, Derby
Tution fees: £9,250/Year
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Student Stories

Paula

UKMC has been a fantastic place for me to grow both academically and personally. The library is exceptionally well-equipped, making it the perfect spot for both study and research. There's always something happening here, from various events that enrich our campus life to incredible opportunities that help us hone our leadership and communication skills. Being a part of programs like the Student Ambassador and Student Representatives has not only boosted my confidence but also significantly enhanced my abilities to lead and communicate effectively. I couldn't have asked for a better environment to prepare for my future!

Adil Majid Mohammed

Studying at UKMC has been an enriching experience, both academically and personally. The well-equipped library provides an excellent space for research and study, while the campus offers dynamic events that foster growth. As a Student Ambassador at the Manchester Campus, I have developed strong leadership and communication skills, gaining invaluable experience that prepares me for future opportunities.

Mitkova

As a working mother, balancing studies, work, and family life is a tremendous challenge. UKMC has provided me with immense flexibility and a comfortable study plan that allows me to manage all my responsibilities without compromise. The ability to tailor my schedule has significantly improved my time management skills, making it possible to excel in each area of my life. I'm truly grateful for the support and understanding I receive at UKMC, making it possible to pursue my educational goals while fulfilling my roles at home and work.

Ruta Paznekaite

I truly enjoy my course at UKMC. The lecturers are incredibly supportive and always positive towards students. The assistance we receive from our Student Success Tutors (SSTs) is tremendously helpful and enriching. I am thoroughly enjoying my experience and highly recommend UKMC to anyone considering joining. It's a great place to learn and grow!