Dr Muhammad Naeem

Dr. Muhammad Naeem is a distinguished academic and professional with an extensive background in business administration and management. Currently serving as the Associate Dean at UK Management College, Dr. Naeem boasts two doctoral degrees: a Doctor of Business Administration from the University of Worcester and a Doctor of Philosophy from the University of Gloucestershire. His educational achievements are complemented by dual MBA degrees from the University of Sunderland and the Virtual University of Pakistan. He also holds a B.Sc. in Mathematics and Physics from the Islamia University of Bahawalpur, which showcases his broad academic capabilities.
Dr. Naeem's professional qualifications include a CMI Level 8 in Strategic Direction and Leadership and Level 7 qualifications in Leadership Coaching and Mentoring from the Chartered Management Institute. These credentials highlight his skills in leadership, strategic management, and talent development. Additionally, his specialist diploma in Crisis Communication from the Chartered Institute of Public Relations attests to his expertise in managing communication during critical challenges, ensuring organizational integrity and reputation are maintained.

With a robust career as a digital marketing consultant, Dr. Naeem has leveraged his profound knowledge in marketing and management to provide strategic insights and guidance, helping clients optimize digital technologies to achieve their business and marketing objectives. His role in academia is equally impressive, where he has contributed extensively to teaching and leadership in higher education.

Dr. Naeem is a prolific author with numerous publications to his name. His work includes influential papers such as 'Consumer Panic Buying Theory' in the Journal of Retailing & Consumer Services, 'Six Steps of Thematic Analysis' in the International Journal of Qualitative Research Methods, and 'Panic Buying as Social Practice Model' in Information Technology & People. His research extends across several prestigious journals, including the International Journal of Retail & Distribution Management, Journal of Consumer Behaviour, Electronic Markets, Journal of Brand Management, and Employee Relations. His extensive research interests include traditional and digital marketing, interactive consumer technology, customer experience, and the innovative uses of augmented reality and AI in marketing. Dr. Naeem's extensive research contributions are prominently featured on his Google Scholar and ResearchGate where his published articles and scholarly work are readily available for in-depth study and exploration.

Dr. Muhammad Naeem, the Associate Dean at UK Management College, significantly shapes the college's culture, integrating core values of possibilities, potential, and inclusivity into its academic and administrative operations. Under his leadership, the academic team at UKMC has prospered, focusing heavily on well-being, lectures, academic services and student success tutors. Dr. Naeem actively works to enhance the research culture and create supportive environments for growth, emphasizing education as a tool for unlocking potential. He trains student success tutors to effectively support and advance students' careers, aligning staff development with the college's overarching values. His collaborative efforts with the senior leadership team drive the college toward progress, maintaining its role as a beacon of knowledge, inclusivity, and opportunity.