The UK Management College, in partnership with University of Wolverhampton, offers a balanced teaching methodology for the “BA (Hons) Digital Marketing Management with Foundation Year” course, combining on-campus direct interactions with digital engagement activities.

This is a blended learning course with supportive and structured learning activities on Canvas. The online materials and face-to-face components of the module are integrated into a complimentary learning experience, which is both engaging and relevant, and resources are also accessible online. You are provided with a road map for studying each module in the form of a Homepage on Canvas. Each Canvas Homepage sets expectations and includes an orientation to help you understand how to successfully navigate the differentonline components of the module and prepare for the face-to-face meetings.

The structure of each Canvas topic follows a standard Business School layout to ensure consistency and familiarity for students and to help you navigate the different modules you will be studying. The Canvas Pages are used to present learning inputs and related activities with a narrative flow; content is structured into bitesized inputs and activities, inclusive of any Panopto recorded slides. Each module Canvas page features a balance between interactive activities and short lecture inputs. Regular opportunities are built in for formative feedback in-class and online.

For summative assessments on modules with more than one tutor a marking rubric is used to ensure consistency and you will receive summative feedback via Canvas in line with University of Wolverhampton's feedback policy. Your feedback may be written, oral or audio-visual in nature. Blended learning lends itself to enquiry-based learning - this puts less emphasis on the lecture method of teaching and more on empowering you to solve problems, evaluate situations, research topics or apply principles, which is more appropriate to business education. Face-to-face sessions are delivered in workshop mode with a set of task-based activities, which draw on the online content, and enable you to practically and critically explore the topic individually and in small groups. Opportunities are built in for you to collaborate in peer-to-peer learning activities.

Enterprise and employability are at the heart of this practice-focused Digital Marketing Management programme. You will engage in live projects and problem-based learning, applying business concepts to a wide range of diverse work environments.

Case studies drawn from a diverse and international range of businesses will aid in understanding the business and marketing context, while live projects will enable you to work directly with the marketing challenges of a business.

The ability to work on these live projects will also hone your team-working, networking, and consultancy skills. Critical digital marketing management skills are embedded in the programme from the beginning, and you will engage in a number of activities aimed at developing the personal and professional skills required in modern organisations. The course culminates in a Professional Project in which you will bring together all the skills you have acquired throughout your studies to create a marketing-related artefact relevant to a modern business and marketing environment.

This will not only enable you to consolidate your employability skills, but also to demonstrate them to potential employers. You will be encouraged to reflect on the abilities and skills you have acquired and to consider them in the context of digital marketing.

The course is designed to prepare you for career opportunities in a variety of digital marketing-related areas, including brand management, account management, sales promotion, digital marketing research, search engine marketing, search engine optimisation, freelance digital marketing, advertising, interactive digital marketing, and customer relationships within manufacturing, retailing, and service sectors.